What are your feelings towards new clients in your books? Do you have lots them? How are they allocated? Are they in your column or in your teams? Would you like more or less of them post-lockdown? When we deep dive into the role that new clients play in our business, these are the questions […]
READ MOREClient Journey Map
Every salon owner wants to deliver an extraordinary client experience. The challenge is where to start – and how to do it in a way that not only creates deep engagement with clients but can be executed efficiently with the team and profitably for the business. THE CLIENT JOURNEY MAP Creating a client journey map […]
READ MOREMaking Systems Sexy
I bet you never thought you’d hear the words ‘systems’ and ‘sexy’ in the same sentence, right? For me, it couldn’t be truer. Systems and processes have become my thing and have not only welcomed back a tonne of time in my busy schedule but allowed me to celebrate some monumental business wins. Now, it’s […]
READ MOREWhy Simply Educating Clients Does Not Lead To A Sale
Are you educating your clients but having them walking straight out the door empty handed afterwards? Frustrating isn’t it? Can’t figure out what you have done wrong? But the industry says, educate and they will purchase right? WRONG!! Hello, and welcome to some Skin and Beauty Industry controversy… It’s Chrissy Alger – Senior ZING Coach […]
READ MORE1-on-1 Meetings For An Engaged Team
There’s never been a better time to take stock of where each team member is up to in you business. One on one meetings are the backbone of your business. It is the time where you com-municate your big vision with your team, spend time with your team to make sure that they are happy […]
READ MOREAdjusting To The ‘Times’
Often when I feel like I’d LOVE an appointment in a beauty salon it’s closed for me. I would love it if beauty clinics were available to me late Saturday or very early on a Sunday Morning and yes, I’d pay a premium for the privilege. Mid weekend is when I’d love to be in […]
READ MORE‘Discount’ is not a Dirty Word
Hello everyone, I am Chrissy Alger – Senior Coach and new recruit for The Zing Project, Salon Coaching… I thought I would introduce myself, given the provocative title of this article- before I explain myself… I am a Salon Owner, Salon Marketer and Salon Coach having successfully ran my own Salon business from start-up- NOT […]
READ MOREBlog Spot: Can Money Buy You Happiness?
Everyone says that money doesn’t buy happiness. Lies! I tell ya … lies!! Let me explain how money does buy happiness, especially if you own a beauty business and have a couple of kidlets. The fact is money pays for everything. Your holidays, your home, your kids’ education just to name a few. These are […]
READ MOREBlog Spot: How Do You Do?
The thing I learnt during lockdown is I haven’t been that good at prioritising me. The year 2020 taught me a lot about myself. Although not that I want to repeat the year that is about to end, there were a few defining moments for me. For the first time, I got off my self-imposed […]
READ MOREIt’s time to Reset
As we navigate through our journey of 2020, it’s never been more important to reflect on the highs, lows and in-betweens of the past few months. As you’re contemplating the learnings from 2020, take a moment to think about what happened in your business and what came from it. Here’s an action plan to help […]
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