Lisa Conway talks about the importance of focusing on our own business in quiet times instead of worrying if other people are quiet too. Why do you need to check if others are quiet, too? Because it makes you feel better to know you’re not the only one. My advice is to stop worrying about […]
READ MOREAre Your Clients Forsaking their Regular Salon Visit for a Swanky Restaurant Meal?
One thing we can rely on is change … and the hair and beauty industry is no exception. A big change over the last few years has been the decline of the regular salon visit. In years gone by, the “six-week regular” was a by-product of the fashion for neat, precise grooming. Today’s fashions are […]
READ MORESalon Owners: Who’s Keeping You on Task and on Track?
Accountability is the fuel for success. In the salon, it determines every outcome — from your client satisfaction levels to your financials, your team morale and your own sense of fulfilment. Let me explain why and how accountability can turbo charge your salon business, by Lisa Conway. From the time we arrive in this world, […]
READ MOREA New Take On Take-Away
Imagine a take-away that’s good for you. One with zero calories, no fats and no sugar. It doesn’t matter how much of this take away you enjoy, the more you indulge, the healthier you look and feel. By Lisa Conway. LET ME EXPLAIN. Last week I was feeling exhausted. I was at the tail-end of […]
READ MOREThe Big Ask How To Narrow Down Your Niche
Knowing your target market is crucial to the success of your beauty salon, clinic or day spa, and with the technology available to you today, there’s never been a better time to narrow down and develop your niche. In today’s information age, consumers can readily educate themselves. Just a few clicks on Google and they’ve […]
READ MOREHow Can I Afford a Salon Receptionist?
Salon and clinic owners ask me this ALL the time. In our industry, where the lion’s share of revenue comes from per-treatment fees, it’s a stretch to justify a front of house role that doesn’t directly contribute to your revenue stream. Or is it? What if your receptionist can actually make you money? Then, the […]
READ MORE20 Ways of Entrepreneurs – Insider Smarts For Salon Owners
Many entrepreneurs succeed in business, some wildly so, and often against the odds. Ever dreamed you could channel those entrepreneurial smarts into rocking your own salon busi-ness? You can … if you stop dreaming and start doing. Have you ever thought: how does salon such-and-such do it? What are they doing differently? How do they […]
READ MORETop 7 Common Branding Mistakes… And How To Avoid Making Them!
1. Thinking Of Your Brand As A Cost And Not An Investment. Business owners often cut corners to get their logo, visual identity and marketing materials (yes, this includes social media) developed for as close to free as possible, often unaware of how important a strong brand identity is to their business’s success strategy. Your […]
READ MOREFuture Proof Your Business in 2018
Innovation and training are the key to keep your business thriving into the future. Always room to grow Being future-proof relies on your ability to innovate. But innovation is all too often squashed by lack of planning and training for your team. Forward thinking doesn’t happen when you keep everything in your business secret! Communicate […]
READ MOREMeet, Train, Elevate
I hear you! You don’t have time to train your team, but… you have to MAKE time. Unless you invest the time today to train your team to be a cut above the rest, you’ll slip behind. By training them up, you’ll build a successful salon that delivers the rewards you deserve. By Marie Drever. […]
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