Arm yourself with octopus moves to see your salon team grow, writes Lisa Conway. Salon owners need a remarkable suite of business smarts to lead a fabulous team. Most days, you wish you had more heads and more time. Maybe more arms would do the trick? That’s where octopus moves are your secret weapon. At […]
READ MOREShow & tell
There’s an excellent reason why ‘show and tell’ rolls off the tongue – that’s the order in which ideas are best received. Lisa Conway explains. There’s a lot of complicated theory about retail sales and how to go about boosting yours in your salon, clinic or spa. And why not? It’s a massive opportunity for […]
READ MOREHow To Power-Up Your A-Grade Clientele with a Plus-One Party
What salon owner doesn’t long for more easy-to-love clients? You know the ones I mean – they bring you joy and remind you why you do what you do. You know them by their first names. I know them by where they sit in the alphabet. Let me explain. When you look at your clients […]
READ MOREIs Your Beauty Salon or Spa On The Nose?
First impressions count. Initial judgement forms within milliseconds, then sticks, colouring any newcomer’s perception of your salon or spa indefinitely. Get that first impression right and you’re off to a flying start. Get it wrong and you’re already two steps behind. Have you ever considered that a bad smell could be sabotaging your first impression? […]
READ MOREUniform Or Not? …What’s Right For Your Salon?
Why do you feel you need a salon uniform in the first place? If it’s because your team’s appearance is sloppy, you need to think again. Professionalism is more about attitude than looks –a sloppy person can make a perfectly good uniform look lacklustre, too. Let’s have a closer look at the pros and cons […]
READ MOREWhy Facial Clients Are Your Salon’s Hidden Treasure
What does your ideal client look like? When I ask beauty salon owners, they invariably tell me that the best ones are those “who will happily spend money”. Sounds simple. But how do you find those willing-to-pay clients, let alone attract and keep them coming back? My theory is simple too: start by looking at […]
READ MOREWindow Dressing … it’s much more than your salon window
We make time in our salons for so many things I call engine room stuff: ordering stock, changing light globes and menial tasks like backing up the computer. But what about the fun stuff? The special touches your clients react to the minute they walk in your salon. I call it window dressing even though […]
READ MOREWhy the Front Desk is So Important!
The first place that people fail in many salons is at the front desk. Appearance in our industry is everything and YES, we do judge a book by its cover! Should we? What a silly question. We just do. It often amazes me to see how people treat a walk in; a simple front desk […]
READ MORETurning Non-Returning Clients into Forever Fans
What’s on every hairdresser’s wish list? Having more of those great clients, the A-grade ones who lift your day as soon as you spy their name in the appointment book. “Putting your business hat on and looking at those lost clients each week will show you what is really going on. That’s the real way to monitor this and to learn about your team.” How do I […]
READ MORELooking Back to Learn Faster, Work Smarter and Live Fuller
Before you start planning for 2016, my advice is to review the year you just had. It’s all fine and dandy to desire new things and want for a better and bigger year. First, you need to ask yourself what happened last year? What didn’t work? What did work? What areas can you earmark for […]
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