App-using customers visit your salon 16% more often
Did you ever hear someone say, “there’s an app for that”?
Of course you did. That’s because 57% of all digital media usage comes from mobile apps, and the average smartphone owner uses 30 apps each month. Is your salon’s booking app one of them? If not, you could be missing out on an uplift of 16% of visits from your clients, according to new data from Phorest Salon Software. A deep dive into the usage habits of clients who use salon branded apps to book, manage and review their appointments showed that they enjoy the experience so much that they visit salons up to a fifth more than their non-app using counterparts.
“Having your own dedicated app puts your salon brand on the home screens of your customers,” explains Enda Glacken, Product Manager at Phorest. “This helps build loyalty – every time your customer opens their phone they will see your logo and be reminded of your brand.
“Secondly, through a dedicated app, customers can book appointments via their phone so easily. It’s a much better booking experience than using a website, and we know that good experiences associated with a brand, build brand loyalty.”
Getting your salon customers signed up and adopting your app is critical to making it work for your business – this is where your marketing campaign across email, SMS and social media will come in. You can do this really effectively by sending the link directly to the customers in your contacts list with a beautiful email campaign and back it up with SMS for an even more seamless download experience. By promoting it on social media, you’ll not only be driving the message to your current clients that you know what they need, it will also help attract new business, once they see how slick and simple interacting with your salon is.
“Mobile usage is skyrocketing and every year mobile is outpacing normal desktop browsing for booking, browsing and buying,” reiterates Glacken. “Having an app brings your salon exactly where your customers are and aligns to their consumer behaviour.”
Phorest Salon Software offers bespoke apps for salons as part of an all-in package. All your beautiful branding and personality, and none of the technical headache. For more information, see www.phorest.com