We’ve finally reached it… #7 on our list of The Seven Common Mistakes Salon Owners Make and how to avoid falling for them and this one is a massively important mistake to watch out for. Let’s dive right in!
Common mistake #7 : NEW CLIENTS AND THE FRONT DOOR/BACK DOOR SYMPTOM
Everyone wants new clients walking through the door, right?
Having new clients is great and probably means your marketing campaigns are doing their job, your social media buzz is on point and people might even be sending their friends and family your way after having a wonderful experience themselves.
But what do you do with the clients you already have?
What’s the point in gaining 5 new clients if 10 you previously had on your books aren’t coming back to your salon again?
This is what we like to call the front door/back door symptom. 5 people walk in but 5 or more go out. Why don’t they come back? What are you missing to retain those clients, what part of the client experience aren’t you delivering to them?
Knowing the answers and reasons why new clients are coming in as well as how can you retain existing clients is a strategy you have to figure out. At The ZING Project we experience the same thing as coaches, people coming in and going out and in order to keep a healthy balance of those numbers, having a coach beside you helps you stay on the pulse and create strategies that work.
I still have a business coach of my own and have done since the third year ZING kicked off and I tell you now if you have a business, YOU NEED A COACH.
A coach can help you understand where your new clients are coming from, what’s effectively working and what isn’t and knowing why they don’t come back is the missing piece to the puzzle of running a successful salon.
If you need some guidance about running a successful salon AND living a great life at the same time from someone who has been exactly where you are right now and has come out of it all smiling, I am here for you when you need help.
Having ZING by your side will help you avoid these mistakes like the plague, and if you’ve already made one or two of them, we can give you the cheat sheet on how to get past those mistakes and move on up instead!
I’ve opened up FREE 15-minute call blocks in my schedule to connect with innovative salon owners, such as yourself, who are looking to take their business success to new levels of ama-ZING!
Click the button below and book your ZING15 call in with me now and we can get started right away!
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