Lisa Conway
Kick-arse Speaker, Author + Coach
Lisa Conway is an accomplished speaker, three-book author and kick-arse coach with a unique, no-nonsense take on business, money, life and family. And she loves nothing more than sharing her world view.
Lisa is adaptable across an incredible range of speaking and presenting topics.
From micro-topics and super-targeted themes, to big ideas around mindset and totally morphing your business, Lisa will educate, motivate and entertain your group through a laugh-filled session. Every presentation is driven by storytelling and real experience, and is tailored to your audience, event theme and objectives.
Freedom of Time
We all get 24 hours every day, yet entrepreneurs get more done and have more time for the things they love. Learn HOW, WHEN, WHAT + WHY? HOW “fixing it once” rids you of that endless stream of questions. WHEN to set goals and establish priorities (hint: every day). WHAT creating a lifestyle business really takes. WHY not having savvy systems sucks the life out of you (and your salon).
Exploring the six pillars that salon owners need to focus on to switch from surviving to absolutely thriving.
It’s an exciting generational shift that I’m seeing in the marketplace: Salon Owners are (or can be) entrepreneurs in every sense of the word. Hairdressing is a new frontier where serious, enterprising business minds can truly excel.
My mission is helping Salon Owners/hairdressers to shift their thinking and take the entrepreneurial journey they set in motion when they first went into business. And the mindset is not just for leaders, it’s for team members (at every level) who support salon success.
Incredible Team
How to find, motivate and keep a kick-arse salon team (or any team, for that matter).
A lively discovery session that will change the way you think about your team.
In just 2 hours, you’ll learn the answers to these questions (and more).
- Why is it so hard to find the right staff?
- Where do I advertise? How do I write a winning job ad?
- Why do I keep repeating the same mistakes in my salon?
- Targets, should I have them? Why? Why not? What works and what doesn’t?
- How do I create a negative-free zone, so my team can get on with doing their job?
Why do entrepreneurs always say WE? Because they understand the value of developing a dream team. The savviest people have a brilliant team – not behind them, but alongside them. Learn how to find, motivate and keep an engaged team of professionals who support your goals every day. It’s all about truth, training – and a whole lot more.
I get participants to understand that everything begins and ends with them. Sure, becoming a salon owner turned out to be a much bigger decision than they ever imagined. But they have the power within them to create a business they can love. They just need to believe in themselves enough to give it their best shot!
My method is to go back to the main core of what they do and energise them around what that really means. I make sure the learnings stick by:
- Involving the whole team – managers, leaders, team members – because things always get lost in translation.
- Equipping everyone with the resources they need – they go away with practical tools to implement the new ideas and changes.
- Unblocking the blockages – For example, what stops them recommending products to clients? I will address specific and more generic limiting beliefs versus truths, including: I’m not a salesperson. They have everything. I forgot. I’m too busy. Once we remove all these blocks, nothing stands in the way.
There are two types of entrepreneurs – those who have money and those who have ideas.
Master the skills you need to overcome Salon Owners’ SEVEN BIGGEST CHALLENGES, and you can have both. You can have it all! Busy being busy, lack of systems, no team meetings, training shortfalls, not knowing your numbers, out of control stock + waste, and marketing mayhem – kick them all to the kerb and start leading a salon business that kicks arse.
Learn how to quit wasting your time with D-grade salon clients + double your stock orders.
It’s time for product reps to shine.
It’s time to:
- get real
- take stock of who you stock
- think outside the box
Let’s deliver a workshop that:
- shifts mindsets
- has product reps rethinking their approach to salon owners
- gives your team the tools and knowhow to double their stock orders
I’ll ask (and answer) the big questions:
What do you need to do today to boost …
- the number of salons you see?
- the dollar spend of each?
- the order frequency of each?
Why am I different?
I can tell your team exactly what’s in the mind of the salon owner.
- Why do they change product companies?
- Why do they stay where they are?
- Why don’t they recommend products?
- Why don’t they take up education opportunities?
Get it right and everyone wins.
Bridging the gap between salon owners, product reps and product companies means everyone works together … and everyone wins.
A workshop like no other.
This is an active workshop … not simply a “sit and listen” day. It’s for people prepared to step up and take control of their accounts and their own actions.
Bring along an open mind and your client lists.
What’s in it for your product company?
The opportunity to educate, engage and motivate your team of product reps and account service people like never before.
Get everyone on the same page, working towards the same goals and using unique industry insights to meet and beat KPIs.
Deep insights into what makes salon owners tick will give your team an extraordinary competitive edge – the potential to work smarter, more strategically and more ethically to sell more products, more often, to more salons.
On the day we will:
- take stock of your accounts
- understand what makes an account an A-grader or D-grader
- develop a plan to turn your B-grade and C-grade accounts into lucrative A-graders
- rethink your KPIs
- develop more strategic weekly KPIs
- understand and implement your critical drivers – the actions you need to take to meet your KPIs
I’ll get you inside the head of the Salon Owner.
So you get why they do what they do.
I’ll share:
- their mindsets
- their frustrations
- their pain points
- their green light buttons
What I know works.
I’ll share key, proven strategies including:
- getting past the salon “gatekeeper” to get an appointment with the salon owner
- the warm-up – using the “11 Touches” or “7 Hours of content” approaches
- improving B-grade accounts to A-grade, C-grade to B-grade, and setting free those D-grade accounts who are unwilling to change.
The run sheet:
- Workshop from 10am to 2pm
- One-hour lunch break at noon (during which I’ll chat informally with participants)
Everyone will leave with:
- a plan to get started on making change happen
- a practical tailored strategy for building honest, open relationships with salon owners
- exactly what they need to stop wasting time and double their stock orders
- a link to a 4-part webinar series I created about salon owner blocks
- heaps of fresh ideas and new-found enthusiasm
Lisa’s Superpowers
Interactive – let’s do it!
Humour – laugh + learn
No-nonsense – tells it like it is
Storytelling – REAL-life experiences
Naughty but nice – cheeky + fun
Ultra-practical – keeping it real + do-able
Empathy – she’s been there, too
Natural – what you see is what you get
Substantial Money
“Get real, learn how to engage and stop hiding behind the
limiting beliefs that hold you back.”
This is the key message I plan to embed in the thinking of Salon Express leaders and team members during this presentation.
It’s one thing to excite a room but it’s another to get lasting change. My method is to go back to the main core of what hairdressers do and energise them around what that really means. I make certain the learnings stick by:
- Involving the whole team – managers, leaders, team members – because things always get lost in translation
- Equipping everyone with the resources they need – they go away with practical tools to implement the new ideas and changes
- Being real – I’ve worked the salon floor, I know how it feels. I understand how to engage teams to not only learn what to do, but also to want to do it.
Unblock the blockages. What stops the Salon Express team members recommending products to client?
I will address specific and more generic limiting beliefs versus truths, including:
- Clients come to us for a quick service, not a consultation / They come for quality, that includes not skimming over the big picture; if a client has dry hair, surely she’d be delighted to find out how to fix it
- They don’t come here to buy shampoo / They’re buying it somewhere, they might as well get it from you along with professional advice on the right product for them
- I’m not a salesperson / It’s not about selling people stuff, it’s about solving problems. That’s your job
- I’m too busy / Everyone’s busy, everyone’s got 24 hours in the day
Other topics might include:
handling rejection or assuming what the client can afford to pay.
Once we remove all these blocks, nothing stands in the way.
Core message here is:
Imagine if everyone on your team understood the value of express service but didn’t compromise the quality to achieve it. If the quality is there (delivering knowledge, skill and solutions) and the client still gets their service done fast … the magic happens; that’s when you really nail it.
Nailing the consultation.
Engage the client so the client’s needs are met. The consultation is central to getting the job done.I propose unpacking the process of client consultation and how to get it done efficiently and effectively:
- Step-by-step framework of the consultation process, including sample scripts
- Break-out into rooms for role play to provide a real, face-to-face experience of how it works
- Tips + tricks for handling tricky clients and situations
Entrepreneurism is for grown-ups. It’s not guesswork or luck – it’s about being in control, knowing your NUMBERS and understanding YOU are responsible for your debt, for every dollar that comes in and goes out of your salon business. Debt comes from your past actions and wealth comes from your future actions. Learn how to make the switch today, and you’ll soon be cartwheeling through your bank statements.
Are you a “same again” hairdresser, a “yes I can” hairdresser or a “suggestion” hairdresser?
How to recommend product, start “tell-don’t-sell” conversations, eliminate blocks and transform your mindset about retail.
HOW to recommend RETAIL with an entrepreneur mindset. The ultimate retail-to-riches story starts in your head. That lifestyle business you crave? The dollars for your next holiday getaway? It’s all lurking in your RETAIL shelf. Learn WHO and WHAT’s been holding you back until now. It’s 2018 – you have a myriad of product (and product companies) to help you solve your clients’ problems. Master telling (not selling) and discover how kick-arse retail can change your life.
This is the key message I plan to embed in the thinking of Salon Leaders and team members during this presentation. This mantra builds on my anchor topic for 2018 – the switch between being a salon owner and being an entrepreneur. And for this roadshow, I plan to give the action blueprint a “retail kickstarter” theme.
BIG versus SMALL.
Here’s how my presentation unfolds:
Acknowledge the problem. I explain how too many of you are stuck in the task, in the everyday salon slog, busy being busy. So stuck, you can’t see the broader landscape, the fresh thinking that’s out there and the potential in each of you to create (or contribute to) a thriving salon business.
Introduce the solution: The aha moment! You can do all the BIG picture thinking you like, but if you’re not nailing it SMALL, you’re wasting your effort. You need to translate high-stake mindset into everything you do. You need to be absolutely nailing it: client by client, chair by chair, day by day.
The retail connection: Imagine if every client left every appointment with all the tools and knowhow they need to manage their hair between visits. Now, that would be nailing it!
The how:
As Salon Leaders, you make seven common mistakes that hold you back from greatness. One by one, I unpack the seven mistakes (citing examples around retail) and explain how they undermine your success and how you can overcome them, centring on:
- Time
- Systems
- Marketing
- Team
- Training
- Numbers
- Waste
The toolbox:
I give you business smarts, know-how, tips and tricks you can take away and start implementing the very next day. My core gift? The confidence to see yourself as an entrepreneur and start taking the journey you were born to.