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We each have our own story – our own belief that sits at the core of our business. Your story defines your business. The narrative you keep repeating in your mind when you think about your business, or keep telling others, becomes your reality.

Take a moment to think about your story and write it down. Be honest with yourself.

• What do you think of your business?
• Do you like it?
• Are you excited when you go to your salon?
• Or does thinking about your team fill you with dread or joy
• Are you struggling to grow your business because of the economy, your hopeless team members and a string of bad luck?

The truth is, we all share similar challenges when it comes to business. We have the same economical influence, we rely on our team and things will go wrong here and there.

The key is understanding the drivers that actually impact your business story and your business success.

Here are four key principles that do just that:

1. Failure Conscious Vs. Success Conscious

Recognising which one you’re practising daily is critical. So, which one are you?

If this sounds like you, you’re failure conscious:

• you focus on telling everyone what wentwrong, that it’s really hard these days to run a business and that everyone around you is hopeless.
• you believe that no one can do things as well as you can, so you have no choice but to work until you drop.
• you’ve been in business for so long. you already know everything.
• you feel other people giving you advice is just a waste of your time.

If this sounds more like you, you’re success conscious:

• you see problems as challenges and opportunities to overcome and grow.
• you focus on problem solving and finding new ways to improve every aspect of your business.
• you understand that everything changes and that you need to be open to making changes in your business and learning new ways to keep up with an ever-changing world.
• you know that you’re responsible for everything that’s happening in your business and in your life

2. When you fight for your limitations, they are there for you to keep!

The only limitations in your life are the limitations you create for yourself Your limiting beliefs stay with you and lock you into your recent circumstances. While others are growing and kicking goals, you stagnate and eventually move backwards while the world keeps evolving around you.

Do you have someone in your life who annoys the daylights out of you by constantly challenging your belief system and encouraging you to think and do things differently?

We all have those people in our life. The good news is that the most annoying people are our greatest teachers. They’re doing us a favour by pushing us to our limits.

Imagine if you stopped pushing back and actually considered their wise words. What if you let go and expanded your thinking? Your world is only as big as you allow yourself to extend.

You have to think bigger to play a bigger game.

3. Fear is a valid feeling based on invalid pictures in your mind

Most things we fear never happen, but your belief in them can ruin your business and your tife. Being in a state of fear sucks the energy from you. You can’t think clearly so it’s hard to see things as they are.

How would your business and life look if you could switch off your fear? Write it down At first, it takes a lot of effort. You’re so used to the fear state that picturing a positive future is almost impossible.

Do it anyway. Force yourself. Feel how the fear stops you imagining what’s possible, then push through it to the good stuff. Write it down and read it out for yourself every morning and every evening.

Be persistent; your future depends on it slowly it will sneak into your everyday life. One day you’ll wonder: “Where has my fear gone?”

I promise, all your dreams are waiting for you the other side of your fear.

4. Poor thinking takes you to poor places in your life What’s really stopping you achieving your goals? it’s you

If you keep setting goals and never achieve them, they’re not big enough and not that important for you.

Maybe your goals seem too far in the future and you can’t see a path to get there. So you give up before you start.

When you’re setting your goals, make sure they’re big enough to excite you, yet small enough to be do-able.

A goal without a ‘by date is just a plan. Sure, you’ll end up somewhere in life in 1, 3 or 5 years but without clarity on where you’re going, that somewhere will be a random place rather than the destination you deserve.

To get to your dream destination, you need a map for your future. The good news is that you can start mapping out your future right now. It’s never too late.

Decide on each goal and when you want to achieve it by Break each goal down into smaller, exciting and do-able steps, and assign any’ date to each step.

Once you achieve each small step, you only need to focus on the next step. The momentum of achieving these smaller steps will propel you forward. The thrill of making progress will be all yours.

Don’t work on more than two goals at a time. If they’re big, focus on just one.

When’s the best time to start goal setting ?Well, when’s the best time to plant a tree?Twenty years ago.

And when’s the second best time? Right now!

What are you waiting for? It’s time to write your business a blockbuster success story.

For more salon wisdom email ZING Coach Adrienne Varga adri@zingcoach.com.au or visit thezingproject.com.au